There were no less than 3 mental anomie-inducing commercials playing nonstop (well, decidedly stop in the case of Google AI's) during these olympics. This one, and one where Willem Dafoe talks about what a piece of shit he is, but in a way that is referencing winning sports that I did not understand until the 3rd time I saw it.
Uber has one that's completely schizophrenic. It starts with a bunch of clips of people being alone/sad, both pulled from social media and stuff they seemingly filmed. A real cosmic gumbo of unrelated shit, set to "Perfect Day" by Lou Reed, ironically I guess. Then it transitions into the part where Uber provides a solution(?), but in the most stupefying way: clips of people saying "on my way". But from like, Perry Mason and Frighteners and MOLLY'S GAME? I don't want to think about Molly's Game unforewarned. And that's set to "I Want to Hold Your Hand" for reasons I simply cannot understand. I guess it's like a spiritual hand hold Uber gives you by delivering you treats? But that's insane.
The experience of these 3 ads playing during what I really thought were awe-inspiring opening ceremonies almost ruined it for me. But not quite, so I win.
I know you don't have it up there but down here we have college basketball. During the tournament the same 4 commercials play on a loop. It's a nightmare.
This one, and one where Willem Dafoe talks about what a piece of shit he is, but in a way that is referencing winning sports that I did not understand until the 3rd time I saw it.
Nah there's nothing actually wrong with it, I was just half paying attention and didn't connect that it's all tied back to playing sports. I have a bad (actually, a good) habit of knowing every line to a commercial or jingle but having no idea what it's for.
I think it was Ryan Broderick Garbage Day himself who elegantly linked the (US) tech industry's long line of stinkers - bitcoin, blockchain, NFTs, the metaverse, now LLMs masked as AI - as the end of American tech supremacy, because they have no actual innovation. They're not solving anyone's problems, or even making our lives easier (see an Upwork survey that found 77% of workers find that AI is adding to their workload not decreasing it https://futurism.com/the-byte/ai-adding-work-study). They want to burn the planet down in exchange for jpegs of women with five tits, when there are plenty of hard working DeviantArt account holders who have been doing that work pro bono for decades.
I'm a software engineer and I find AI hilarious. It's a recommendation engine of a different name. Like remember when Amazon noticed you bought a toilet seat and suggested other toilet seats until the day you died, same shit. It's all platitudes like that and lies (because being accurate is not how the vector math works at all). In my experience what I do is automate things for efficiency, AI fails that at jump street, burn all this energy in the most stupid way possible and MAYBE it's usable, but be vigilant because I could be lying to you ;)
I wonder if Apple focus-group tested its iPad Pro ad where all the musical instruments and art supplies get crushed. It's interesting; both that and the Google AI ad have comments turned off on YouTube, almost as if they don't want to subject themselves to people's genuine reactions. (Apple seems to keep comments off its videos as a rule, but Google doesn't.)
I thought the Apple ad was going for an updated version of the There's An App For That campaign - "look at all the things your phone can do!" But yeah, surely someone in a focus group could have told them that particular imagery wasn't going to sell the message they thought it was selling.
I can't remember the last time I heard anyone talk about NFTs, and thank god. Like, generative AI absolutely sucks shit, but I can at least see "stoned college student generating an essay an hour before it's due" as serving a purpose. I'll be very glad when it's over too.
All salient points. However I'm a child and could only focus on Fucksmith. Not only because it's objectively hilarious but because it's eerily similar to the bit you and Matt had about "Fucks Goodly". For about two months after that Frot came out I introduced myself as "Fucks. Fucks Goodly."
There were no less than 3 mental anomie-inducing commercials playing nonstop (well, decidedly stop in the case of Google AI's) during these olympics. This one, and one where Willem Dafoe talks about what a piece of shit he is, but in a way that is referencing winning sports that I did not understand until the 3rd time I saw it.
Uber has one that's completely schizophrenic. It starts with a bunch of clips of people being alone/sad, both pulled from social media and stuff they seemingly filmed. A real cosmic gumbo of unrelated shit, set to "Perfect Day" by Lou Reed, ironically I guess. Then it transitions into the part where Uber provides a solution(?), but in the most stupefying way: clips of people saying "on my way". But from like, Perry Mason and Frighteners and MOLLY'S GAME? I don't want to think about Molly's Game unforewarned. And that's set to "I Want to Hold Your Hand" for reasons I simply cannot understand. I guess it's like a spiritual hand hold Uber gives you by delivering you treats? But that's insane.
The experience of these 3 ads playing during what I really thought were awe-inspiring opening ceremonies almost ruined it for me. But not quite, so I win.
The odd time I watch cable it blows my mind how few commercials there actually are. The exact same commercial running back to back!
I know you don't have it up there but down here we have college basketball. During the tournament the same 4 commercials play on a loop. It's a nightmare.
This one, and one where Willem Dafoe talks about what a piece of shit he is, but in a way that is referencing winning sports that I did not understand until the 3rd time I saw it.
I liked that one now feel like a horse's patuit.
Nah there's nothing actually wrong with it, I was just half paying attention and didn't connect that it's all tied back to playing sports. I have a bad (actually, a good) habit of knowing every line to a commercial or jingle but having no idea what it's for.
I think it was Ryan Broderick Garbage Day himself who elegantly linked the (US) tech industry's long line of stinkers - bitcoin, blockchain, NFTs, the metaverse, now LLMs masked as AI - as the end of American tech supremacy, because they have no actual innovation. They're not solving anyone's problems, or even making our lives easier (see an Upwork survey that found 77% of workers find that AI is adding to their workload not decreasing it https://futurism.com/the-byte/ai-adding-work-study). They want to burn the planet down in exchange for jpegs of women with five tits, when there are plenty of hard working DeviantArt account holders who have been doing that work pro bono for decades.
I'm a software engineer and I find AI hilarious. It's a recommendation engine of a different name. Like remember when Amazon noticed you bought a toilet seat and suggested other toilet seats until the day you died, same shit. It's all platitudes like that and lies (because being accurate is not how the vector math works at all). In my experience what I do is automate things for efficiency, AI fails that at jump street, burn all this energy in the most stupid way possible and MAYBE it's usable, but be vigilant because I could be lying to you ;)
I wonder if Apple focus-group tested its iPad Pro ad where all the musical instruments and art supplies get crushed. It's interesting; both that and the Google AI ad have comments turned off on YouTube, almost as if they don't want to subject themselves to people's genuine reactions. (Apple seems to keep comments off its videos as a rule, but Google doesn't.)
I thought the Apple ad was going for an updated version of the There's An App For That campaign - "look at all the things your phone can do!" But yeah, surely someone in a focus group could have told them that particular imagery wasn't going to sell the message they thought it was selling.
I can't remember the last time I heard anyone talk about NFTs, and thank god. Like, generative AI absolutely sucks shit, but I can at least see "stoned college student generating an essay an hour before it's due" as serving a purpose. I'll be very glad when it's over too.
https://x.com/lonelyspeck/status/1796423236630278441?t=f9krk1qJMtK1yJ9qyGZJJg&s=19
All salient points. However I'm a child and could only focus on Fucksmith. Not only because it's objectively hilarious but because it's eerily similar to the bit you and Matt had about "Fucks Goodly". For about two months after that Frot came out I introduced myself as "Fucks. Fucks Goodly."